In 2024, Romania continued to lead the European Union in the number of underage mothers. A study by Save the Children Romania revealed that 45% of all births to mothers under 15 in the EU occurred in Romania (6,924 girls under 18 and 725 of those births were to girls under 15). 

Thats why SEX EDUCATION is very important, but politicians refuses to introduce it in schools. So we created a campaign especially for teens who want to learn how our body work but don't know where to start from.

This campaign is very important for me because it's my first idea that turned into such a big thing. Starting with the concept, the name, the script for each episode & the look and feel of the campaign, this truly represents my debut in the advertising world.

We collaborated with some of the “hottest” influencers of the moment and broke down the stereotipical barriers.

Then, the internet exploaded and nobody could stop talking about #SAFETOPLAYHUB.

Together with a famous local rap singer called Bruja, we released a cool song “FESU’” that you can check out right here: