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Ads for aid



Diario AS
agency brief




In October 2024, Valencia faced a devastating DANA that not only disrupted the city and its daily life, but also severely damaged sports facilities, leaving countless people unable to enjoy their favorite sport activities and hobbies.
Therefore, AS Diario knew it had to do something about it. 
So, we did. 
We created a special edition of the newspaper that looked normal at first sight, but with a twist: it was full of ads. This way, we could raise funds and help restore the sport facilities in Valencia and the other affected places.









Anna Floarea - Copywriter & Art Director