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21 GRAMS
D&AD 2024 entry
D&AD 2024 entry
Gen Z averages around 9 hours of screen time per day. Myopia affects half of young adults in the US and close to 2 billion people worldwide. If things don’t change, half the world’s population will have some degree of myopia by 2050. So we had to do something in order to spread awarness about this problem and its immediat effects.
Anna Floarea - Copywriter
Valentina Perez - Copywriter
Andrea Camacho - Art Director